Content Portfolio
Kate Wilson
Digital Publication
Fintalk
Editor-in-Chief, Kate Wilson
FinTalk is an educational resource that follows the latest news and trends impacting the finance industry. Featuring thought leaders and industry experts, FinTalk takes a unique and journalistic approach to common situations that impact our audience every day.
Video
Strategic, Introducing Tipalti’s Future Vision
Screenwriter, Kate Wilson
Product, Easily Manage Purchases With Tipalti's Virtual Card
Screenwriter, Kate Wilson
BLOG Post
Inside the Booming Creator Economy: What Brands Need to Know
Writer, Kate Wilson
In 2011, I had zero dollars to my name and was living off Ramen noodles and the hope that someone would read my Glee spec script. The job market was difficult due to the lingering effects of the 2008 global financial crisis, and the screenwriting profession was even tougher, with studio relationships strained from the 2007–2008 writer’s strike.
It seemed like an impossible market to find a job, let alone build a career, and I blindly followed my millennial ambition straight into the arms of contract work. I wrote everything from social satire to on-demand film reviews, and sometimes, if the powers that be were willing, I got paid. Little did I know I was part of something that would later become the “creator economy.”
Back then, the term “creator economy” wasn’t commonly used—my kind was referred to as bloggers—and the thriving industry that revolves around content creators, influencers, and digital entrepreneurs was still in its infancy. Since then, the creator economy has grown significantly in value and complexity, with numerous brands and platforms contributing to its growth. Today, the creator economy is worth $250 billion, and as the ecosystem grows, the total addressable market of the creator economy could double in size over the next five years.
With such high earning potential, it’s clear—I’m not in 2011 anymore—and as the industry evolves, the main focus for brands will be understanding who content creators are and what they want.
BYLINE
CFOs are Severing Ties With Paper Checks
Ghostwriter, Kate Wilson
70% of organizations experience check fraud, but 81% of finance professionals are still using paper checks. It calls to mind the adage, “The definition of insanity is doing the same thing over and over again and expecting different results.” Paper checks have the highest fraud rate of any payment method and check fraud levels are only rising. This is a fact, so why are paper checks still an integral part of everyday financial processes?
The modern CFO understands the hindrance that paper checks put on their business. They no longer cling to the nostalgia of check writing. These forward-thinking finance leaders recognize the benefits of automating payments and are executing on a new vision—completely eliminating paper checks from their operations.
Case Study
PubMatic Scales Global Operations & Improves Publisher Satisfaction
Writer, Kate Wilson
PubMatic “fuels the endless potential of internet content creators.”
Delivering superior revenue to publishers by being the sell-side platform of choice for agencies and advertisers, the PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising business. By reaching and engaging their target audiences in brand-safe, premium environments, PubMatic enables advertisers to drive ROI across multiple ad formats and devices.
With a robust finance operation overseeing all publishers, customers, payments, and collections, Jason Wechsler, VP Revenue Accounting & Finance Automation at PubMatic, was managing the rapid scaling of their business. With a constant influx of new publishers, it was becoming a burden on the finance team to manage their fluctuating tax and banking details and multiple currencies.
EBOOK
Finance Leadership at all Stages of Growth
Ghostwriter, Kate Wilson
Finance leaders recently navigated a tumultuous year with budget cuts, hiring freezes, and tough operational decisions and may be facing future headwinds. As the market ebbs and flows, these leaders are evolving to the current business landscape and finding new ways to combat uncertainty by increasing control.
INfographic
Data Research, what accounts payable looks like today
Writer, Kate Wilson
Customer Story, ICFJ Provides Journalists with the Funds They Need to Cover Critical News
Writer, Kate Wilson
Podcast
Business finance friends
Host, Kate Wilson
A podcast for everything finance. A hub of trending news, riveting content, and industry experts, your BFFs will cover all the latest in technology, strategy, and optimizing the finance function for success.
SEO ARTICLE
WHAT IS Robotic Process Automation?
Writer, Kate Wilson
We’ve successfully avoided the robot revolution. But if classic Sci-Fi tropes have taught us anything, it’s that society is careening towards human extinction—and robots are at the helm of our imminent destruction.
But what’s fact vs. fiction? Is the robot uprising truly upon us? And what does it mean for accounting, finance, and compliance for today’s growing businesses?
WHITE PAPER
How to eliminate currency & forex challenges in Payables
Writer, Kate Wilson
In an increasingly global marketplace, companies of all sizes find themselves navigating both the opportunities and the challenges of doing business across borders. For these scaling organizations, there is increased complexity when it comes to currency and regulations.